Global Sanitation Fund shows how social marketing supports progress in thousands of communities

A new report shows that the Global Sanitation Fund (GSF) has supported governments and thousands of partners across 13 countries to enable close to 11 million people to end open defecation.

The GSF invests in collective behaviour change approaches that enable large numbers of people in developing countries to improve their access to sanitation and adopt good hygiene practices. As highlighted in the report, the GSF has utilized various social marketing-related approaches to boost demand creation and fulfillment. These include Community-Led Total Sanitation, Behaviour Change Communication and Sanitation Marketing.

Read my full article on the International Social Marketing Association website.

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