Effective communications depends on effective stories: Here’s why

Jeremy Koch: “The most effective approach to nonprofit marketing is simply telling great stories. Great stories have a vivid setting. Great stories have three-dimensional characters. Great stories are full of struggle and tension. And, most importantly, great stories are filled with emotion.

If you want your readers to listen to you, if you want your readers to learn something from you, if you want your readers to take action, then you need to tell them great stories.”

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