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Advocacy

Effective communications depends on effective stories: Here’s why

  • by Okechukwu Umelo
  • Posted on February 8, 2018
  • Advocacy

Jeremy Koch: “The most effective approach to nonprofit marketing is simply telling great stories. Great stories have a vivid setting. Great stories have three-dimensional characters. Great stories are full of struggle and tension. And, most […]

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10 ways to improve your communications strategy

  • by Okechukwu Umelo
  • Posted on March 11, 2017March 11, 2017
  • Advocacy

Are you currently developing, reviewing or delivering your nonprofit communications strategy? If you’re thinking about the type of strategy you need, why not start here. If your looking to take your communications strategy to the […]

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Developing your advocacy strategy: Three questions to ask

  • by Okechukwu Umelo
  • Posted on February 8, 2017February 8, 2017
  • Advocacy

In previous posts, I explored to definition of advocacy and the foundation areas for an effective advocacy strategy. But what is the very first action you should take in developing your strategy? Writing for Stanford Social […]

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#ImagineaSchool: Documenting Syrian children’s struggle for education

  • by Okechukwu Umelo
  • Posted on January 30, 2017November 19, 2018
  • Advocacy

Some students want better grades. Others want to make the basketball team. Over 187,000 Syrian refugee children in Lebanon just imagine attending school. When it comes to powerful international development campaigns, the United Nations Children’s Fund […]

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Why nonprofits need video (+ 5 tips and examples)

  • by Okechukwu Umelo
  • Posted on January 21, 2017November 19, 2018
  • Advocacy

While video is not the only solution for engaging content in our digital age, it is nonetheless a great tool for nonprofits. And the great news is video production isn’t as complicated and expensive as it […]

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Drawing attention to homelessness and hunger

  • by Okechukwu Umelo
  • Posted on January 11, 2017November 19, 2018
  • Advocacy

An award-winning campaign for Crossroads Community, a homeless shelter and food pantry in New York City, used street art to engage and mobilize people numb to the plight of the homeless and hungry. The campaign […]

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Augmented reality comic book narrates the resilience of acid attack survivors

  • by Okechukwu Umelo
  • Posted on November 28, 2016November 19, 2018
  • Advocacy

The comic book Priya’s Mirror is based on the real-life stories of several acid attack survivors in India. The book is being used to empower other survivors, address the stigma and shame around this type […]

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