With all the ‘noise’ and the plethora of platforms out there, making the most of social media can be a daunting task for communications professionals and organizations. Whether you’re new to social media marketing or […]
In many organizations, communications is not always on top of the priority list. This usually means that many communications teams are far from being effectively resourced with sufficient funds and staff. But don’t fret – […]
Many of us run blogs, write articles or manage social media for our organizations. In any of these scenarios, we may have been faced with – or may one day face – a situation where […]
Photo: Andy Tyler (Flickr) If you check some thesauruses, you’ll find that ‘strategy’ and ‘plan’ are synonymous. This might explain why so many consultants and organizations assume a communications strategy and communications plan are one […]
Photo: Samuele Ghilardi You’re the head of communications at a foundation. It’s 12 AM and your phone rings. You’re told that one of your foundation’s local grantees has been accused of corruption by a local newspaper. What do you do? […]
Photo credit: Dafne Cholet A previous post explored the importance of content strategy, a blueprint that lays out exactly how an organization’s content will be used to accomplish organizational goals. When it comes to the systematic, […]
Photo credit: Joan M. Mas What is the role and relevance of communication in the innovation process? This is a question I’ve been pondering lately; one that I look forward to investigating. The existing research stresses the […]
