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Communications management

Social media marketing: Choosing the right channels

  • by Okechukwu Umelo
  • Posted on November 26, 2018November 26, 2018
  • Best practice tips

With all the ‘noise’ and the plethora of platforms out there, making the most of social media can be a daunting task for communications professionals and organizations. Whether you’re new to social media marketing or […]

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Small communications team? Read these 5 tips to help you effectively deliver

  • by Okechukwu Umelo
  • Posted on June 4, 2018June 3, 2018
  • Best practice tips

In many organizations, communications is not always on top of the priority list. This usually means that many communications teams are far from being effectively resourced with sufficient funds and staff. But don’t fret – […]

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7 tips for addressing negative feedback on your content

  • by Okechukwu Umelo
  • Posted on September 18, 2017
  • Best practice tips

Many of us run blogs, write articles or manage social media for our organizations. In any of these scenarios, we may have been faced with – or may one day face – a situation where […]

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What’s the difference between a communications strategy and plan?

  • by Okechukwu Umelo
  • Posted on October 1, 2016October 1, 2016
  • Communications management

Photo: Andy Tyler (Flickr) If you check some thesauruses, you’ll find that ‘strategy’ and ‘plan’ are synonymous. This might explain why so many consultants and organizations assume a communications strategy and communications plan are one […]

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10 steps for effective crisis communications

  • by Okechukwu Umelo
  • Posted on September 19, 2016September 20, 2016
  • Communications management

Photo: Samuele Ghilardi You’re the head of communications at a foundation. It’s 12 AM and your phone rings. You’re told that one of your foundation’s local grantees has been accused of corruption by a local newspaper. What do you do? […]

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Content strategy: planning your content

  • by Okechukwu Umelo
  • Posted on September 5, 2016July 21, 2018
  • Communications management

Photo credit: Dafne Cholet A previous post explored the importance of content strategy, a blueprint that lays out exactly how an organization’s content will be used to accomplish organizational goals. When it comes to the systematic, […]

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Innovation communication ecosystems?

  • by Okechukwu Umelo
  • Posted on August 30, 2016August 30, 2016
  • Communications management

Photo credit: Joan M. Mas What is the role and relevance of communication in the innovation process? This is a question I’ve been pondering lately; one that I look forward to investigating. The existing research stresses the […]

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