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Marketing communications

#WritingTips: The first question to ask before you write

  • by Okechukwu Umelo
  • Posted on December 3, 2018December 2, 2018
  • Best practice tips

Here’s a quick scenario: a nonprofit communications department realizes that its organization’s website lacks engaging stories, a key element to any effective communications strategy. “We need more stories!” declares the communications manager. Following this declaration, the senior communications officer quickly […]

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Social media marketing: Choosing the right channels

  • by Okechukwu Umelo
  • Posted on November 26, 2018November 26, 2018
  • Best practice tips

With all the ‘noise’ and the plethora of platforms out there, making the most of social media can be a daunting task for communications professionals and organizations. Whether you’re new to social media marketing or […]

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12 types of visual content to use in your articles, reports and webpages

  • by Okechukwu Umelo
  • Posted on September 17, 2018September 17, 2018
  • Best practice tips

It’s great if you have amazing copy, but if you don’t accompany it with appropriate and engaging visuals, your doing an injustice to your content. Visuals are crucial to the success of your content. In […]

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18 no-cost ways writers can effectively promote their content

  • by Okechukwu Umelo
  • Posted on September 10, 2018September 9, 2018
  • Best practice tips

We can all agree that promoting content is essential for ensuring that it effectively reaches the right audiences. But it many cases, there are very limited financial and human resources available to support content promotion, […]

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Use this must-have checklist to effectively promote your blog posts

  • by Okechukwu Umelo
  • Posted on August 27, 2018August 26, 2018
  • Best practice tips

So, you’ve just written a great blog post. You hit publish and pat yourself on the back for a job very well done, checking off this task as complete and moving on to something else. […]

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7 lessons copywriters can learn from great conversations

  • by Okechukwu Umelo
  • Posted on August 6, 2018August 5, 2018
  • Best practice tips

Some of the key elements that make for a great conversation can be the perfect model for good copywriting, or good writing in general. But don’t take my word for it. Writing for the Copyblogger […]

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Want to be more effective on social media? Avoid these 4 misconceptions

  • by Okechukwu Umelo
  • Posted on July 30, 2018July 30, 2018
  • Marketing communications

Are you managing or contributing to your organization’s social media strategy? To ensure that your strategy achieves maximum impact, it’s important to avoid common misconceptions related to social media success. Writing for Contently’s The Content […]

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