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Research and concepts

How media and communication drive social change: Evidence from BBC Media Action

  • by Okechukwu Umelo
  • Posted on May 27, 2017November 19, 2018
  • Comms for Good

Media and communication are powerful tools for social and behaviour change. Don’t believe me? Let this two-and-a-half minute video from BBC Media Action explain, with evidence to boot. This video explains how BBC Media Action expects media […]

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Social marketing: Can it tackle the ‘super wicked problem’ of climate change?

  • by Okechukwu Umelo
  • Posted on April 9, 2017November 19, 2018
  • Comms for Good

There are problems, and then there are wicked problems – and then there are super wicked problems. Many researchers and academics will say that climate change falls in the latter category. My interest in climate […]

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Innovation communication ecosystems?

  • by Okechukwu Umelo
  • Posted on August 30, 2016August 30, 2016
  • Communications management

Photo credit: Joan M. Mas What is the role and relevance of communication in the innovation process? This is a question I’ve been pondering lately; one that I look forward to investigating. The existing research stresses the […]

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Navigating the attention economy

  • by Okechukwu Umelo
  • Posted on May 28, 2016May 28, 2016
  • Marketing communications

Researchers and strategists including Herbert Simon, Thomas Davenport  and Michael Goldhaber have deduced that we are living in an attention economy. Why is this? It stems from the fact that in this day and age there is an overabundance of information due […]

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