Photo: Antonio, Flickr Creative Commons When organizations aim to deliver effective communications, there are many factors to consider. But what are the essential aspects that cannot be compromised? Based on my experience as a communications professional […]
Music can be a powerful tool for social change. Take celebrated Nigerian artist Sunny Neji’s handwashing anthem, for example. Although it was developed for Global Handwashing Day, it is highly applicable during this unprecedented and […]
With all the ‘noise’ and the plethora of platforms out there, making the most of social media can be a daunting task for communications professionals and organizations. Whether you’re new to social media marketing or […]
For all types of organizations, repurposing content – that is, repackaging and continuing to gain value from previously developed and published content – makes good business sense. You can’t create original content at all times, […]
We can all agree that promoting content is essential for ensuring that it effectively reaches the right audiences. But in many cases, there are very limited financial and human resources available to support content promotion, […]
You may have just written a great piece of content and are ready to share it with the world, but if it hasn’t been proofread, stop the presses! Proofreading is essential for all written communications […]
Don’t get me wrong, there’s still a place for formal writing – take reports or technical and research papers, for example. But in this day and age, a more conversational approach in your articles, social […]
Most media and communications professionals have to write for their job at one point or another, and some are more writing-inclined than others. But everyone who writes will at one or more points be faced […]
Ah, writers block. Many writers out there will attest to the perils of this dreaded state of affairs. Writer’s block ramps up anxiety and stress, especially when working in a professional environment with tight deadlines. […]
Live video, interactive content and social media are great, but when it comes to building a loyal following, look no further than the humble newsletter. Writing for the Content Marketing Institute, Mark Walker sums up the strengths […]
