7 fixes for common writing mistakes
Most media and communications professionals have to write for their job at one point or another, and some are more writing-inclined than others. But everyone who writes will at one or more points be faced […]
Five ways to repurpose your content
For all types of organizations, repurposing content makes good business sense. You can’t create original content at all times, and your audience needs to hear your key messages regularly for them to become really engaged […]
Six tips to conquer writer’s block
Ah, writers block. Many writers out there will attest to the perils of this dreaded state of affairs. Writer’s block ramps up anxiety and stress, especially when working in a professional environment with tight deadlines. […]
8 ways to create a brilliant newsletter people want to read
Live video, interactive content and social media are great, but when it comes to building a loyal following, look no further than the humble newsletter. Writing for the Content Marketing Institute, Mark Walker sums up the strengths […]
Effective communications depends on effective stories: Here’s why
Jeremy Koch: “The most effective approach to nonprofit marketing is simply telling great stories. Great stories have a vivid setting. Great stories have three-dimensional characters. Great stories are full of struggle and tension. And, most […]
#WritingTips: The first question to ask before you write
Here’s a quick scenario: a nonprofit communications department realizes that its organization’s website lacks engaging stories, a key element to any effective communications strategy. “We need more stories!” declares the communications manager. Following this declaration, the senior communications officer quickly […]
Social media marketing: Choosing the right channels
With all the ‘noise’ and the plethora of platforms out there, making the most of social media can be a daunting task for communications professionals and organizations. Whether you’re new to social media marketing or […]
