For all types of organizations, repurposing content – that is, repackaging and continuing to gain value from previously developed and published content – makes good business sense. You can’t create original content at all times, […]
We can all agree that promoting content is essential for ensuring that it effectively reaches the right audiences. But in many cases, there are very limited financial and human resources available to support content promotion, […]
You may have just written a great piece of content and are ready to share it with the world, but if it hasn’t been proofread, stop the presses! Proofreading is essential for all written communications […]
Don’t get me wrong, there’s still a place for formal writing – take reports or technical and research papers, for example. But in this day and age, a more conversational approach in your articles, social […]
Most media and communications professionals have to write for their job at one point or another, and some are more writing-inclined than others. But everyone who writes will at one or more points be faced […]
Ah, writers block. Many writers out there will attest to the perils of this dreaded state of affairs. Writer’s block ramps up anxiety and stress, especially when working in a professional environment with tight deadlines. […]
Live video, interactive content and social media are great, but when it comes to building a loyal following, look no further than the humble newsletter. Writing for the Content Marketing Institute, Mark Walker sums up the strengths […]
