“Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t.” Read more
Social media marketing: Choosing the right channels
With all the ‘noise’ and the plethora of platforms out there, making the most of social media can be a daunting task for communications professionals and organizations. Read more
5 ways to repurpose your content
For all types of organizations, repurposing content – that is, repackaging and continuing to gain value from previously developed and published content – makes good business sense. You can’t create original content at all times, and your audience needs to hear your key messages regularly for them to be really engaged with your work. In addition, repurposing is especially useful for nonprofits, given limited resources. Creating original content can be very time consuming, not to mention expensive. Read more
18 no-cost ways writers can effectively promote their content
We can all agree that promoting content is essential for ensuring that it effectively reaches the right audiences.
But in many cases, there are very limited financial and human resources available to support content promotion, whether you work for an organization or independently. Read more
Before you hit ‘publish’, proofread your work by checking these 8 things
You may have just written a great piece of content and are ready to share it with the world, but if it hasn’t been proofread, stop the presses! Proofreading is essential for all written communications in a professional context, though non-professionals should also incorporate it into their writing regimen. Read more
