We can all agree that promoting content is essential for ensuring that it effectively reaches the right audiences. But in many cases, there are very limited financial and human resources available to support content promotion, […]
Don’t get me wrong, there’s still a place for formal writing – take reports or technical and research papers, for example. But in this day and age, a more conversational approach in your articles, social […]
So, you’ve just written a great blog post. You hit publish and pat yourself on the back for a job very well done, checking off this task as complete and moving on to something else. […]
As they say in the marketing world, video is king. In other words, video content is rapidly growing in prominence as a key tool for effective communications (check out Contently’s survey results and this infographic […]
Are you managing or contributing to your organization’s social media strategy? To ensure that your strategy achieves maximum impact, it’s important to avoid common misconceptions related to social media success. Writing for Contently’s The Content […]
As content marketing steadily becomes more popular and relevant, you or your organization may have decided to invest in the marketing approach, or at least try it out. But maybe content marketing hasn’t garnered the […]
In many organizations, communications is not always on top of the priority list. This usually means that many communications teams are far from being effectively resourced with sufficient funds and staff. But don’t fret – […]
