The irresistible power of storytelling for organizations
“Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our mindsContinue Reading
Tag: behaviour change
Social marketing: Can it tackle the ‘super wicked problem’ of climate change?
Originally published for the International Social Marketing Association There are problems, then there are wicked problems – and then thereContinue Reading
Augmented reality comic book narrates the resilience of acid attack survivors
The comic book Priya’s Mirror is based on the real-life stories of several acid attack survivors in India. The bookContinue Reading
Powerful social development videos
From the funny to the shocking to the downright heartbreaking, these powerful videos compiled by the Social Media for Development blog,Continue Reading
Navigating the attention economy
Researchers and strategists including Herbert Simon, Thomas Davenport and Michael Goldhaber have deduced that we are living in an attention economy. Why isContinue Reading
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