The first question to ask before you write
Here’s a quick scenario: a nonprofit communications department realizes that its organization’s website lacks engaging stories, a key element to any effective communications strategy.Continue Reading
Tag: marketing
The irresistible power of storytelling for organizations
“Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our mindsContinue Reading
Great writing tips for authors, bloggers, columnists & journalists
Writing for Inc.com, Andrew Griffiths provides some excellent writing tips for authors, bloggers, columnists and journalists. This is all based onContinue Reading
6 practical strategies for content promotion
Simply creating great content will not guarantee engagement – you have to promote it! After all that hard work, youContinue Reading
Social marketing: Can it tackle the ‘super wicked problem’ of climate change?
Originally published for the International Social Marketing Association There are problems, then there are wicked problems – and then thereContinue Reading
Communications Excellence 