For all types of organizations, repurposing content – that is, repackaging and continuing to gain value from previously developed and published content – makes good business sense. You can’t create original content at all times, […]
Live video, interactive content and social media are great, but when it comes to building a loyal following, look no further than the humble newsletter. Writing for the Content Marketing Institute, Mark Walker sums up the strengths […]
Here’s a quick scenario: a nonprofit communications department realizes that its organization’s website lacks engaging stories, a key element to any effective communications strategy. “We need more stories!” declares the communications manager. Following this declaration, the senior communications officer quickly […]
Are you currently developing, reviewing or delivering a nonprofit communications strategy? If you’re thinking about the type of strategy you need, check out these tips. If you’re looking to take your communications strategy to the […]
Many of us run blogs, write articles or manage social media for our organizations. In any of these scenarios, we may have been faced with – or may one day face – a situation where […]
Here’s a scenario: Jane, a senior writer for a small social enterprise, recently hired a talented junior writer, Chris. Jane was really impressed by Chris’ skills and background, and she came out of the recruitment process […]
In the overwhelming, constantly changing world of digital marketing, how can nonprofits prioritize their limited resources and succeed? Writing for the Edelman blog, Laura Armstrong offers five useful tips. 1. Narrow your social audience Each social […]
