Photo: Antonio, Flickr Creative Commons When organizations aim to deliver effective communications, there are many factors to consider. But what are the essential aspects that cannot be compromised? Based on my experience as a communications professional […]
Most media and communications professionals have to write for their job at one point or another, and some are more writing-inclined than others. But everyone who writes will at one or more points be faced […]
Ah, writers block. Many writers out there will attest to the perils of this dreaded state of affairs. Writer’s block ramps up anxiety and stress, especially when working in a professional environment with tight deadlines. […]
Jeremy Koch: “The most effective approach to nonprofit marketing is simply telling great stories. Great stories have a vivid setting. Great stories have three-dimensional characters. Great stories are full of struggle and tension. And, most […]
As they say in the marketing world, video is king. In other words, video content is rapidly growing in prominence as a key tool for effective communications (check out Contently’s survey results and this infographic […]
Writing for Inc.com, Andrew Griffiths provides some excellent writing tips for authors, bloggers, columnists and journalists. This is all based on experience writing 20 books and 3,000 articles over 20 years! My favourites include: Always visualize […]
What type of content is most likely to touch emotions and increase interaction with your brand? What type of content has been shown to be more likely recalled by the majority of the American population? Visual. If content […]
Are you currently developing, reviewing or delivering your nonprofit communications strategy? If you’re thinking about the type of strategy you need, why not start here. If your looking to take your communications strategy to the […]
While video is not the only solution for engaging content in our digital age, it is nonetheless a great tool for nonprofits. And the great news is video production isn’t as complicated and expensive as it […]
How can social media drive learning in non-profit programmes? One answer can be found in an innovative project funded by the Global Sanitation Fund, under the Cambodia Rural Sanitation and Hygiene Improvement Programme (CRSHIP). The […]
