As they say in the marketing world, video is king. In other words, video content is rapidly growing in prominence as a key tool for effective communications (check out Contently’s survey results and this infographic […]
Most media and communications professionals have to write for their job at one point or another. Some are more writing-inclined than others, but everyone who writes will at one or more points be faced with […]
Writing for Inc.com, Andrew Griffiths provides some excellent writing tips for authors, bloggers, columnists and journalists. This is all based on experience writing 20 books and 3,000 articles over 20 years! My favourites include: Always visualize […]
Jeremy Koch: “The most effective approach to nonprofit marketing is simply telling great stories. Great stories have a vivid setting. Great stories have three-dimensional characters. Great stories are full of struggle and tension. And, most […]
Perhaps you have an editorial calendar that provides a list of themes that you should write about, but when it’s time to write about a certain theme , you can’t figure out what to focus on. […]
What type of content is most likely to touch emotions and increase interaction with your brand? What type of content has been shown to be more likely recalled by the majority of the American population? Visual. If content […]
Are you currently developing, reviewing or delivering your nonprofit communications strategy? If you’re thinking about the type of strategy you need, why not start here. If your looking to take your communications strategy to the […]
