Want to be more effective on social media? Avoid these 4 misconceptions
Are you managing or contributing to your organization’s social media strategy? To ensure that your strategy achieves maximum impact, it’sContinue Reading
Tag: Marketing communications
Looking to make your storytelling more strategic and effective? Check this out
All communications professionals are storytellers. With that in mind, it’s important to understand that a powerful, well-told story is theContinue Reading
Why nonprofits need video (+ 5 tips and examples)
While video is not the only solution for engaging content in our digital age, it is nonetheless a great tool forContinue Reading
Drawing attention to homelessness and hunger
An award-winning campaign for Crossroads Community, a homeless shelter and food pantry in New York City, used street art toContinue Reading
Harnessing the power of emotional engagement
In aiming to ensure your content really inspires your audience and mobilizes them to take action, research shows that emotional engagement isContinue Reading
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