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Strategic communications

Use this must-have checklist to effectively promote your blog posts

  • by Okechukwu Umelo
  • Posted on August 27, 2018August 26, 2018
  • Best practice tips

So, you’ve just written a great blog post. You hit publish and pat yourself on the back for a job very well done, checking off this task as complete and moving on to something else. […]

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6 dos and don’ts for effective videos

  • by Okechukwu Umelo
  • Posted on August 13, 2018August 12, 2018
  • Best practice tips

As they say in the marketing world, video is king. In other words, video content is rapidly growing in prominence as a key tool for effective communications (check out Contently’s survey results and this infographic […]

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Developing your advocacy strategy: Three questions to ask

  • by Okechukwu Umelo
  • Posted on February 8, 2017February 8, 2017
  • Advocacy

In previous posts, I explored to definition of advocacy and the foundation areas for an effective advocacy strategy. But what is the very first action you should take in developing your strategy? Writing for Stanford Social […]

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Five digital content marketing trends to consider in 2017

  • by Okechukwu Umelo
  • Posted on January 8, 2017January 8, 2017
  • Content strategy

Happy new year! With the new year comes new communications strategies. With that said, here are some digital content marketing trends to consider when developing your 2017 strategies, courtesy of Jessica Gow writing for the Huffington Post. 1. […]

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Video is important, but not the (only) future of media

  • by Okechukwu Umelo
  • Posted on October 19, 2016October 19, 2016
  • Marketing communications

Image: Tsahi Levent-Levi, Flickr There’s been a lot of hype lately around video being “the future of media”. If you go by this interview with Nicola Mendelsohn, Facebook’s vice president for EMEA, or Contently’s recent interactive infographic, marketing […]

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