Great writing tips for authors, bloggers, columnists & journalists
Writing for Inc.com, Andrew Griffiths provides some excellent writing tips for authors, bloggers, columnists and journalists. This is all based onContinue Reading
Tag: advertising
Harnessing the power of emotional engagement
In aiming to ensure your content really inspires your audience and mobilizes them to take action, research shows that emotional engagement isContinue Reading
Navigating the attention economy
Researchers and strategists including Herbert Simon, Thomas Davenport and Michael Goldhaber have deduced that we are living in an attention economy. Why isContinue Reading
Content strategy vs content marketing, and other musings
Last week, I began exploring the wonderful world of content strategy, an evolving approach that deserves more recognition. An organization’sContinue Reading
Tips for incorporating music into your marketing mix
My previous post touched on why music is a powerful marketing tool. Now let’s look at how organizations can harnessContinue Reading
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