Want to really engage your readers? Make your writing more conversational
Don’t get me wrong, there’s still a place for formal writing – take reports or research papers, for example. ButContinue Reading
Category: Job skills
The first question to ask before you write
Here’s a quick scenario: a nonprofit communications department realizes that its organization’s website lacks engaging stories, a key element to any effective communications strategy.Continue Reading
The irresistible power of storytelling for organizations
“Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our mindsContinue Reading
Before you hit ‘publish’, proofread your work by checking these 8 things
You may have just written a great piece of content and are ready to share it with the world, butContinue Reading
Communications Excellence 