18 no-cost ways writers can effectively promote their content
We can all agree that promoting content is essential for ensuring that it effectively reaches the right audiences. But inContinue Reading
Tag: writing
Want to really engage your readers? Make your writing more conversational
Don’t get me wrong, there’s still a place for formal writing – take reports or research papers, for example. ButContinue Reading
The first question to ask before you write
Here’s a quick scenario: a nonprofit communications department realizes that its organization’s website lacks engaging stories, a key element to any effective communications strategy.Continue Reading
The irresistible power of storytelling for organizations
“Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our mindsContinue Reading
5 ways to repurpose your content
For all types of organizations, repurposing content – that is, repackaging and continuing to gain value from previously developed andContinue Reading
Communications Excellence 