Communications strategies: What’s right for your organization?
Photo: Gisela Giardino, Flickr It goes without saying that strategic communications is essential to organizational and professional effectiveness and impact.Continue Reading
Tag: strategy
What’s the difference between a communications strategy and plan?
Photo: Andy Tyler (Flickr) If you check some thesauruses, you’ll find that ‘strategy’ and ‘plan’ are synonymous. This might explainContinue Reading
Ethical image use: telling compelling stories while respecting peoples’ rights
Photo: Paul Akiko and his family with a polaroid of themselves in the village of Cuivir Rainha, Niassa, Mozambique. ©Continue Reading
Navigating the attention economy
Researchers and strategists including Herbert Simon, Thomas Davenport and Michael Goldhaber have deduced that we are living in an attention economy. Why isContinue Reading
Music and marketing: a powerful match
It’s no secret that music can be a powerful marketing tool. As Collin Shaw, founder and CEO of Beyond PhilosophyContinue Reading
Communications Excellence 