The irresistible power of storytelling for organizations
“Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our mindsContinue Reading
Tag: campaign
#ImagineaSchool: Documenting Syrian children’s struggle for education
Some students want better grades. Others want to make the basketball team. Over 187,000 Syrian refugee children in Lebanon just imagineContinue Reading
Drawing attention to homelessness and hunger
An award-winning campaign for Crossroads Community, a homeless shelter and food pantry in New York City, used street art toContinue Reading
#foreverychild
To mark its 70th anniversary, UNICEF has invited writers from all over the world to pen a short story onContinue Reading
Social media for social marketing: Can hashtags, viral content and online networks influence behaviour?
In the age of hashtags and viral videos, can social media be a powerful tool for social marketing? As a digitalContinue Reading
Communications Excellence 