Don’t get me wrong, there’s still a place for formal writing – take reports or technical and research papers, for example. But in this day and age, a more conversational approach in your articles, social media posts, webpages and other communications will likely go a long way in truly engaging your audiences.
“Writing less formally just makes it easier to read,” says Kristina Leroux states in her post for Kivi’s Nonprofit Communications Blog. She adds: “And easy is always best when it comes to asking people to do things like give their money or volunteer their time.”
So, if you’re trying to make your writing less formal and more conversational, read Leroux’s tips below or her full article here:
1. Read Your Writing Out Loud
“Does it sound natural to you? If not, do some editing and try again,” says Leroux.
2. Talk to a Friend
Write like you’re writing about the topic to someone you’re comfortable with, like your best friend.
3. Use Contractions
In your less formal communications, replace “will not” with “won’t”, “she is” with “she’s”, etc.
4. Address Your Reader Directly
Leroux says: “What’s the number one rule of donor centric writing? Use “you” and “your” when referring to the reader. You should also refer to yourself by using “I” or “we” and “my” or “our” instead of “the organization” or other more institutional-sounding words.”
5. Start with Social
Social media platforms like Twitter and Facebook are perfect for practicing a more conversational approach in your communications. Once you’re comfortable on social media, you may then decide to apply a more conversational style to other types of communication.
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