Photo: Gisela Giardino, Flickr It goes without saying that strategic communications is essential to organizational and professional effectiveness and impact. Without strategy, your communications will lack focus and direction and may be perceived as inconsistent and […]
Photo: Antonio, Flickr Creative Commons When organizations aim to deliver effective communications, there are many factors to consider. But what are the essential aspects that cannot be compromised? Based on my experience as a communications professional […]
Photo: Andy Tyler (Flickr) If you check some thesauruses, you’ll find that ‘strategy’ and ‘plan’ are synonymous. This might explain why so many consultants and organizations assume a communications strategy and communications plan are one […]
Photo credit: Dafne Cholet A previous post explored the importance of content strategy, a blueprint that lays out exactly how an organization’s content will be used to accomplish organizational goals. When it comes to the systematic, […]
Researchers and strategists including Herbert Simon, Thomas Davenport and Michael Goldhaber have deduced that we are living in an attention economy. Why is this? It stems from the fact that in this day and age there is an overabundance of information due […]
Last week, I began exploring the wonderful world of content strategy, an evolving approach that deserves more recognition. An organization’s content strategy is essentially a blueprint that lays out exactly how its content will be […]
What’s the latest buzzword in the communications field? Content marketing! It’s great that this approach has gained recognition, but not great that the term is overused and misused. With that said, a related and evolving […]
