Content strategy: planning your content
Photo credit: Dafne Cholet A previous post explored the importance of content strategy, a blueprint that lays out exactly how anContinue Reading
Tag: content marketing
Navigating the attention economy
Researchers and strategists including Herbert Simon, Thomas Davenport and Michael Goldhaber have deduced that we are living in an attention economy. Why isContinue Reading
Content strategy vs content marketing, and other musings
Last week, I began exploring the wonderful world of content strategy, an evolving approach that deserves more recognition. An organization’sContinue Reading
What is content strategy?
What’s the latest buzzword in the communications field? Content marketing! It’s great that this approach has gained recognition, but notContinue Reading
Communications Excellence 