We can all agree that promoting content is essential for ensuring that it effectively reaches the right audiences.
But in many cases, there are very limited financial and human resources available to support content promotion, whether you work for an organization or independently. Read more
Ah, writers block. Many writers out there will attest to the perils of this dreaded state of affairs. Writer’s block ramps up anxiety and stress, especially when working in a professional environment with tight deadlines. It can also dampen creativity, making writer’s resort to plagiarism and other shenanigans.
Writing for the Content Marketing Institute blog, Alex Jasin offers six quick tips to beat writer’s block:
Use keyword research tools like Google Trends and Google AdWords to discover the most popular keywords in your niche market. But don’t overdo it, as this can easily distract you from your core task at hand – writing.
Get out of your head and look for suggested headlines via headline generators like Tweak Your Biz Title Generator and Portent.
As Jasin notes: “If you know your audience well, then you know where they like to hang out online. You know their influencers, the communities they visit, and the forums they frequent.” These platform can be great sources of inspiration for articles and blog posts. Sift through or participate in discussions to find out what your target audiences are talking about. A platform like Quora is great for this.
If you really want to know what’s on your audience’s mind, it doesn’t hurt to just ask them directly. Post questions to them on your website, newsletter or social media channels, or send out a survey. Analyze the responses and incorporate them into your content strategy and editorial calendar. Jasin adds: “By talking to your audience, you not only get topics to talk about but also improve your relationship with them, boost your credibility, and ultimately, build a loyal customer base.”
Repackage your content so that it fits into another format and is adapted for different channels. For example, you can turn a piece of long-form content into a video, expand on a short piece, transform a podcast or video into a blog post, and extract content from your white papers, case studies and annual reports. However, before going this route, ensure that any repacking exercise makes sense in the grander scheme of things – i.e. it aligns with your content strategy.
“You can’t expect to create ideas and write great content if you don’t read great content,” notes Jasin. Find inspiration and keep up with trends and emerging themes in your industry by reading books and blogs, listening to podcasts, following relevant organizations on social media and subscribing to newsletters. Consuming great and relevant content will enhance your creativity and help you provide real value to your audience.
Featured photo: Nate, Flickr Creative Commons
Writing – both professional and creative – can be tough, even frustrating at times, especially when faced with writer’s block and endless revisions. However, learning how to share your writing early for feedback can save you time and energy. Writing for Inc.com, Tanya Hall provides some useful tips on the feedback process:
Featured photo credit: Eelke, Flickr Creative Commons
A previous post explored the importance of content strategy, a blueprint that lays out exactly how an organization’s content will be used to accomplish organizational goals.
When it comes to the systematic, day-to-day implementation of this strategy, utilizing specific planning tools will go a long way in ensuring that your strategy is effective. One such tool is an editorial calendar.
The editorial calendar is commonly regarded as one of the most steadfast and reliable content planning tools. Your calendar should cover all of your content needs, incorporating content on paid, earned, shared and owned channels.
Why is an editorial calendar important?
Look out for my next post on tips and tools for an effective editorial calendar.
