Content strategy vs content marketing, and other musings
Last week, I began exploring the wonderful world of content strategy, an evolving approach that deserves more recognition. An organization’sContinue Reading
Tag: marketing
What is content strategy?
What’s the latest buzzword in the communications field? Content marketing! It’s great that this approach has gained recognition, but notContinue Reading
Social media for development: Q&A with a United Nations specialist
Interested in social media for development? Then you need to read a recently published, very informative interview with LeiLei Phyu,Continue Reading
Communicating the Sustainable Development Goals to the public: why it’s important and how to do it
A European Commission survey in 2013 revealed that only 6% of EU respondents and 4% of UK respondents, had heardContinue Reading
Powerful UNICEF music videos raise awareness of humanitarian issues
In my previous post I looked at how music can be used to boost social causes. The United Nations Children’sContinue Reading
Communications Excellence 