Music can be a powerful tool for social change. Take celebrated Nigerian artist Sunny Neji’s handwashing anthem, for example. Although it was developed for Global Handwashing Day, it is highly applicable during this unprecedented and […]
In my previous post I looked at how music can be used to boost social causes. The United Nations Children’s Fund’s (UNICEF) recent music video campaign is a prime example. UNICEF’s series of music videos […]
My previous post touched on why music is a powerful marketing tool. Now let’s look at how organizations can harness that power. Here are some ideas: Incorporate music into your long-term marketing strategy As Russel […]
It’s no secret that music can be a powerful marketing tool. As Collin Shaw, founder and CEO of Beyond Philosophy points out in his LinkedIn article, music has a unique effect on our brain, especially […]
