Here’s a scenario: Jane, a senior writer for a small social enterprise, recently hired a talented junior writer, Chris. Jane was really impressed by Chris’ skills and background, and she came out of the recruitment process […]
Live video, interactive content and social media are great, but when it comes to building a loyal following, look no further than the humble newsletter. Writing for the Content Marketing Institute, Mark Walker sums up the strengths […]
For all types of organizations, repurposing content makes good business sense. You can’t create original content at all times, and your audience needs to hear your key messages regularly for them to become really engaged […]
Writing for Kivi’s Nonprofit Communications Blog, Kerri Karvetski offers up some creative ideas that can help nonprofits engage their audiences online. 1. Ask artists to illustrate As part of a larger hashtag campaign, invite an […]
