For all types of organizations, repurposing content – that is, repackaging and continuing to gain value from previously developed and published content – makes good business sense. You can’t create original content at all times, […]
Live video, interactive content and social media are great, but when it comes to building a loyal following, look no further than the humble newsletter. Writing for the Content Marketing Institute, Mark Walker sums up the strengths […]
Here’s a scenario: Jane, a senior writer for a small social enterprise, recently hired a talented junior writer, Chris. Jane was really impressed by Chris’ skills and background, and she came out of the recruitment process […]
Writing for Kivi’s Nonprofit Communications Blog, Kerri Karvetski offers up some creative ideas that can help nonprofits engage their audiences online. 1. Ask artists to illustrate As part of a larger hashtag campaign, invite an […]
