Tips for building a global network of communicators

Do you work for an organization that has offices in different national, regional or global locations? If so, chances are that those offices have individuals or teams carrying out communications tasks.

If organizations do not employ the right strategies, these dispersed communications activities may significantly diminish the impact of your organization’s internal and external communications, as messages and strategies may be unaligned and inconsistent.

The key to mitigating this risk  and enhancing the effectiveness of all communications activities is not only developing a strong communications strategy, but building a strong network of communicators. The CEB Marketing & Communications blog shares some tips for doing this, including appointing local ambassadors, convening monthly calls, holding monthly or quarterly masterclasses, creating a virtual collaborative space, and running a mentor or buddy scheme. Read more

Image: dirkb86, Flickr Creative Commons


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