Jeremy Koch: “The most effective approach to nonprofit marketing is simply telling great stories. Great stories have a vivid setting. Great stories have three-dimensional characters. Great stories are full of struggle and tension. And, most […]
Here’s a quick scenario: a nonprofit communications department realizes that its organization’s website lacks engaging stories, a key element to any effective communications strategy. “We need more stories!” declares the communications manager. Following this declaration, the senior communications officer quickly […]
With all the ‘noise’ and the plethora of platforms out there, making the most of social media can be a daunting task for communications professionals and organizations. Whether you’re new to social media marketing or […]
Are you currently developing, reviewing or delivering a nonprofit communications strategy? If you’re thinking about the type of strategy you need, check out these tips. If you’re looking to take your communications strategy to the […]
It’s great if you have amazing copy, but if you don’t accompany it with appropriate and engaging visuals, your doing an injustice to your content. Visuals are crucial to the success of your content. In […]
So, you’ve just written a great blog post. You hit publish and pat yourself on the back for a job very well done, checking off this task as complete and moving on to something else. […]
As they say in the marketing world, video is king. In other words, video content is rapidly growing in prominence as a key tool for effective communications (check out Contently’s survey results and this infographic […]
