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Author: Okechukwu Umelo

7 lessons copywriters can learn from great conversations

  • by Okechukwu Umelo
  • Posted on August 6, 2018August 5, 2018
  • Best practice tips

Some of the key elements that make for a great conversation can be the perfect model for good copywriting, or good writing in general. But don’t take my word for it. Writing for the Copyblogger […]

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Want to be more effective on social media? Avoid these 4 misconceptions

  • by Okechukwu Umelo
  • Posted on July 30, 2018July 30, 2018
  • Marketing communications

Are you managing or contributing to your organization’s social media strategy? To ensure that your strategy achieves maximum impact, it’s important to avoid common misconceptions related to social media success. Writing for Contently’s The Content […]

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Looking to improve your content marketing? Try these 5 research-based actions

  • by Okechukwu Umelo
  • Posted on July 23, 2018July 24, 2018
  • Best practice tips

As content marketing steadily becomes more popular and relevant, you or your organization may have decided to invest in the marketing approach, or at least try it out. But maybe content marketing hasn’t garnered the […]

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Looking to make your storytelling more strategic and effective? Check this out

  • by Okechukwu Umelo
  • Posted on July 18, 2018November 19, 2018
  • Best practice tips

All communications professionals are storytellers. With that in mind, it’s important to understand that a powerful, well-told story is the best tool for shifting people’s thinking and prompting them to act. Many of us working […]

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Before you hit ‘publish’, proofread your work by checking these 8 things

  • by Okechukwu Umelo
  • Posted on June 18, 2018June 17, 2018
  • Writing and editing

You may have just written a great piece of content and are ready to share it with the world, but if it hasn’t been proofread, stop the presses! Proofreading is essential for all written communications […]

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Want to really engage your readers? Make your writing more conversational

  • by Okechukwu Umelo
  • Posted on June 11, 2018June 10, 2018
  • Best practice tips

Don’t get me wrong, there’s still a place for formal writing – take reports or technical  and research papers, for example. But in this day and age, a more conversational approach in your articles, social […]

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Small communications team? Read these 5 tips to help you effectively deliver

  • by Okechukwu Umelo
  • Posted on June 4, 2018June 3, 2018
  • Best practice tips

In many organizations, communications is not always on top of the priority list. This usually means that many communications teams are far from being effectively resourced with sufficient funds and staff. But don’t fret – […]

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