Jeremy Koch: “The most effective approach to nonprofit marketing is simply telling great stories. Great stories have a vivid setting. Great stories have three-dimensional characters. Great stories are full of struggle and tension. And, most […]
Here’s a quick scenario: a nonprofit communications department realizes that its organization’s website lacks engaging stories, a key element to any effective communications strategy. “We need more stories!” declares the communications manager. Following this declaration, the senior communications officer quickly […]
Are you currently developing, reviewing or delivering a nonprofit communications strategy? If you’re thinking about the type of strategy you need, check out these tips. If you’re looking to take your communications strategy to the […]
It’s great if you have amazing copy, but if you don’t accompany it with appropriate and engaging visuals, your doing an injustice to your content. Visuals are crucial to the success of your content. In […]
So, you’ve just written a great blog post. You hit publish and pat yourself on the back for a job very well done, checking off this task as complete and moving on to something else. […]
As they say in the marketing world, video is king. In other words, video content is rapidly growing in prominence as a key tool for effective communications (check out Contently’s survey results and this infographic […]
Some of the key elements that make for a great conversation can be the perfect model for good copywriting, or good writing in general. But don’t take my word for it. Writing for the Copyblogger […]
Are you managing or contributing to your organization’s social media strategy? To ensure that your strategy achieves maximum impact, it’s important to avoid common misconceptions related to social media success. Writing for Contently’s The Content […]
As content marketing steadily becomes more popular and relevant, you or your organization may have decided to invest in the marketing approach, or at least try it out. But maybe content marketing hasn’t garnered the […]
All communications professionals are storytellers. With that in mind, it’s important to understand that a powerful, well-told story is the best tool for shifting people’s thinking and prompting them to act. Many of us working […]
