Ah, writers block. Many writers out there will attest to the perils of this dreaded state of affairs. Writer’s block ramps up anxiety and stress, especially when working in a professional environment with tight deadlines. […]
Live video, interactive content and social media are great, but when it comes to building a loyal following, look no further than the humble newsletter. Writing for the Content Marketing Institute, Mark Walker sums up the strengths […]
Jeremy Koch: “The most effective approach to nonprofit marketing is simply telling great stories. Great stories have a vivid setting. Great stories have three-dimensional characters. Great stories are full of struggle and tension. And, most […]
Here’s a quick scenario: a nonprofit communications department realizes that its organization’s website lacks engaging stories, a key element to any effective communications strategy. “We need more stories!” declares the communications manager. Following this declaration, the senior communications officer quickly […]
Are you currently developing, reviewing or delivering a nonprofit communications strategy? If you’re thinking about the type of strategy you need, check out these tips. If you’re looking to take your communications strategy to the […]
It’s great if you have amazing copy, but if you don’t accompany it with appropriate and engaging visuals, your doing an injustice to your content. Visuals are crucial to the success of your content. In […]
So, you’ve just written a great blog post. You hit publish and pat yourself on the back for a job very well done, checking off this task as complete and moving on to something else. […]
