Some of the key elements that make for a great conversation can be the perfect model for good copywriting, or good writing in general. But don’t take my word for it. Writing for the Copyblogger […]
Are you managing or contributing to your organization’s social media strategy? To ensure that your strategy achieves maximum impact, it’s important to avoid common misconceptions related to social media success. Writing for Contently’s The Content […]
As content marketing steadily becomes more popular and relevant, you or your organization may have decided to invest in the marketing approach, or at least try it out. But maybe content marketing hasn’t garnered the […]
All communications professionals are storytellers. With that in mind, it’s important to understand that a powerful, well-told story is the best tool for shifting people’s thinking and prompting them to act. Many of us working […]
In many organizations, communications is not always on top of the priority list. This usually means that many communications teams are far from being effectively resourced with sufficient funds and staff. But don’t fret – […]
Sure, sometimes it’s necessary to publish a long article or report. But most of the time, wordy content will simply turn your readers off. In today’s attention economy, what you need is content that is […]
Do you work for an organization that has offices in different national, regional or global locations? If so, chances are that those offices have individuals or teams carrying out communications tasks. If organizations do not […]
