Sure, sometimes it’s necessary to publish a long article or report. But most of the time, wordy content will simply turn your readers off. In today’s attention economy, what you need is content that is […]
Do you work for an organization that has offices in different national, regional or global locations? If so, chances are that those offices have individuals or teams carrying out communications tasks. If organizations do not […]
Most media and communications professionals have to write for their job at one point or another. Some are more writing-inclined than others, but everyone who writes will at one or more points be faced with […]
Writing for Inc.com, Andrew Griffiths provides some excellent writing tips for authors, bloggers, columnists and journalists. This is all based on experience writing 20 books and 3,000 articles over 20 years! My favourites include: Always visualize […]
Jeremy Koch: “The most effective approach to nonprofit marketing is simply telling great stories. Great stories have a vivid setting. Great stories have three-dimensional characters. Great stories are full of struggle and tension. And, most […]
Many of us run blogs, write articles or manage social media for our organizations. In any of these scenarios, we may have been faced with – or may one day face – a situation where […]
Simply creating great content will not guarantee engagement – you have to promote it! After all that hard work, you have to get it out there, to the right people. However, gone are the days […]
