Navigating the attention economy
Researchers and strategists including Herbert Simon, Thomas Davenport and Michael Goldhaber have deduced that we are living in an attention economy. Why isContinue Reading
Tag: communications
Content strategy vs content marketing, and other musings
Last week, I began exploring the wonderful world of content strategy, an evolving approach that deserves more recognition. An organization’sContinue Reading
Social media for development: Q&A with a United Nations specialist
Interested in social media for development? Then you need to read a recently published, very informative interview with LeiLei Phyu,Continue Reading
Communicating the Sustainable Development Goals to the public: why it’s important and how to do it
A European Commission survey in 2013 revealed that only 6% of EU respondents and 4% of UK respondents, had heardContinue Reading
How to engage your readers, courtesy of UNICEF
Here’s a great way to raise awareness of and engagement around pertinent issues or major reports, courtesy of the United NationsContinue Reading
Communications Excellence 