How to engage your readers, courtesy of UNICEF

Here’s a great way to raise awareness of and engagement around pertinent issues or major reports, courtesy of the United Nations Children’s Fund (UNICEF). This photo story on medium.com walks us through the major accomplishments regarding the child-related Millennium Development Goals, while highlighting what still needs to be achieved over the next 15 years, under the Sustainable Development Goals. After scrolling through the page, we’re invited to read the report that the content is linked to, namely the Progress for Children report.

Here’s what we can learn from this example: tell an engaging story centred on people (whether it’s the people that are benefiting from your initiative or the people that support it), use accessible language, highlight the issue(s) clearly, back up your statements with effective statistics, and never forget to use powerful imagery, whether it’s through photos, video or infographics.