Navigating the attention economy
Researchers and strategists including Herbert Simon, Thomas Davenport and Michael Goldhaber have deduced that we are living in an attention economy. Why isContinue Reading
Tag: content
Content strategy vs content marketing, and other musings
Last week, I began exploring the wonderful world of content strategy, an evolving approach that deserves more recognition. An organization’sContinue Reading
What is content strategy?
What’s the latest buzzword in the communications field? Content marketing! It’s great that this approach has gained recognition, but notContinue Reading
Social media for development: Q&A with a United Nations specialist
Interested in social media for development? Then you need to read a recently published, very informative interview with LeiLei Phyu,Continue Reading
How to engage your readers, courtesy of UNICEF
Here’s a great way to raise awareness of and engagement around pertinent issues or major reports, courtesy of the United NationsContinue Reading
Communications Excellence 