Looking to make your storytelling more strategic and effective? Check this out

All communications professionals are storytellers. With that in mind, it’s important to understand that a powerful, well-told story is the best tool for shifting people’s thinking and prompting them to act.

Many of us working in communications for good are looking for ways to enhance our storytelling impact. Enter Storytelling for Good, a new platform from the Communications Network that provides  interactive lessons on strategy, content, engagement and evaluation.

Each lesson allows you to input information unique to your organization, and helps you devise a tailored storytelling strategy through a four-step process: defining your strategy, creating content, finding a platform, and evaluating impact.

The site also provides How To Guides on how to tell stories and measure impact on a variety of platforms, including email, Facebook, Medium, Twitter and Instagram.

You’ll also find a collection of case studies and articles that give insight into best practices, along with real world refections on what has worked well and what hasn’t.

It gets better: you can filter through all of this content by the specific goals you have in mind (whether it’s changing attitudes or raising awareness), or by themes and topics (like writing and engagement).

Give it a spin here

Tapping into social media to boost nonprofit learning

How can social media drive learning in non-profit programmes? One answer can be found in an innovative project funded by the Global Sanitation Fund, under the Cambodia Rural Sanitation and Hygiene Improvement Programme (CRSHIP). The project focuses on generating real-time, emergent learning for actors coordinating sanitation and hygiene activities under CRSHIP, to solve complex problems as they occur.

These actors have been encouraged to use social media platforms such as Facebook, WhatsApp and Google+, to document their observations and immediately share them with peers. The Learning Network on Facebook has emerged as the most successful platform. Through the platform, implementing partners, programme management staff, sector partners, and government staff share photos, videos, case studies and other content. In addition, a small team managing the platform shares tools, facilitates discussions, monitors, summarizes and expands on the emerging learning and documentation on the platform.

Udom Sok Ek, Programme Coordinator for CRSHIP implementing partner Sovann Phoum, explains how the platform has made the learning process more effective: 

“There is a case when I organized a community meeting. Villagers joined the meeting for a while and they left. Only several people stayed until the end of the meeting. I did not know what to do back then. Without [the real-time platform], I would have to wait until the quarterly meeting to discuss the issues. But now, as soon as our problems occur I [can] write on the Learning Network Facebook page. Then I [can] receive a lot of suggestions from other partners regarding what they would do when facing similar problems.”

The Facebook platform has also proved to be a useful programme management tool, enabling CRSHIP management to monitor progress on the ground, and identify and address challenges early, in real time.

Learn more in the video below.