#WritingTips: The first question to ask before you write
Here’s a quick scenario: a nonprofit communications department realizes that its organization’s website lacks engaging stories, a key element to any effective communicationsContinue Reading
Tag: marketing
Why nonprofits need video (+ 5 tips and examples)
While video is not the only solution for engaging content in our digital age, it is nonetheless a great tool forContinue Reading
Harnessing the power of emotional engagement
In aiming to ensure your content really inspires your audience and mobilizes them to take action, research shows that emotional engagement isContinue Reading
Social media for social marketing: Can hashtags, viral content and online networks influence behaviour?
In the age of hashtags and viral videos, can social media be a powerful tool for social marketing? As a digitalContinue Reading
Effective writing: getting the right feedback
Writing – both professional and creative – can be tough, even frustrating at times, especially when faced with writer’s blockContinue Reading
Communications Excellence 