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social marketing

Social marketing: Can it tackle the ‘super wicked problem’ of climate change?

  • by Okechukwu Umelo
  • Posted on April 9, 2017November 19, 2018
  • Comms for Good

There are problems, and then there are wicked problems – and then there are super wicked problems. Many researchers and academics will say that climate change falls in the latter category. My interest in climate […]

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Social media for social marketing: Building a movement for equality

  • by Okechukwu Umelo
  • Posted on November 27, 2016November 19, 2018
  • Advocacy

As part of my social media for social marketing series I’m highlighting a diverse range of examples that exemplify this approach in very creative ways. Last time, I looked at the #LikeAGirl campaign, and now […]

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Social media for social marketing: Can hashtags, viral content and online networks influence behaviour?

  • by Okechukwu Umelo
  • Posted on November 12, 2016November 19, 2018
  • Advocacy

In the age of hashtags and viral videos, can social media be a powerful tool for social marketing? As a digital communications specialist I’m keen on finding examples and best practices. First thing’s first though – […]

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Wash Your Hands O!

  • by Okechukwu Umelo
  • Posted on October 17, 2016November 19, 2018
  • Advocacy

Music can be a powerful tool for social change. Take celebrated Nigerian artist Sunny Neji’s campaign anthem for Global Handwashing Day, for example. Since 2014, Neji has collaborated with the NGO Concern Universal – already well-versed […]

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The case for communications

  • by Okechukwu Umelo
  • Posted on August 10, 2016August 30, 2016
  • Strategic communications

Image: Maxime Dinaux, Flickr “Halting climate change. Eradicating disease. Lifting up the arts. Ending poverty. At their core, foundations and nonprofits are in the business of developing and advancing big, bold ideas. If you want your […]

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Global Sanitation Fund shows how social marketing supports progress in thousands of communities

  • by Okechukwu Umelo
  • Posted on July 9, 2016July 9, 2016
  • Communication for development

A new report shows that the Global Sanitation Fund (GSF) has supported governments and thousands of partners across 13 countries to enable close to 11 million people to end open defecation. The GSF invests in […]

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