Social marketing: Can it tackle the ‘super wicked problem’ of climate change?
There are problems, and then there are wicked problems – and then there are super wicked problems. Many researchers andContinue Reading
Tag: social marketing
Social media for social marketing: Building a movement for equality
As part of my social media for social marketing series I’m highlighting a diverse range of examples that exemplify thisContinue Reading
Social media for social marketing: Can hashtags, viral content and online networks influence behaviour?
In the age of hashtags and viral videos, can social media be a powerful tool for social marketing? As a digitalContinue Reading
The case for communications
Image: Maxime Dinaux, Flickr “Halting climate change. Eradicating disease. Lifting up the arts. Ending poverty. At their core, foundations and nonprofitsContinue Reading
