#IfMenHadPeriods: Brilliant campaign raises awareness of women’s sanitation

1.25 billion women don’t have access to a toilet during their period. It’s staggering facts like this that make me wonder why talking about menstruation is still so taboo worldwide.

To get people talking and to support the improvement of women’s sanitation, the NGO WaterAid launched a brilliant campaign last month called ‘#IfMenHadPeriods’. The campaign includes a series of funny videos where tampons become manpons, worn and promoted with pride. Check out the videos below.

WaterAid says: “If men had periods they would be considered a sign of virility, men would brag about them on Facebook, #ImOnMyPeriod would probably trend regularly on twitter, and tampon adverts would be fronted by celebrities.” Read more

The campaign also calls on us to sign the ‘Make it Happen’ petition, to help get women the dignity they deserve and help billions in need access safe sanitation. I signed it – have you?