Why nonprofits need video (+ 5 tips and examples)
While video is not the only solution for engaging content in our digital age, it is nonetheless a great tool forContinue Reading
Tag: storytelling
Drawing attention to homelessness and hunger
An award-winning campaign for Crossroads Community, a homeless shelter and food pantry in New York City, used street art toContinue Reading
Five digital content marketing trends to consider in 2017
Happy new year! With the new year comes new communications strategies. With that said, here are some digital content marketing trendsContinue Reading
Harnessing the power of emotional engagement
In aiming to ensure your content really inspires your audience and mobilizes them to take action, research shows that emotional engagement isContinue Reading
Social media for social marketing: Can hashtags, viral content and online networks influence behaviour?
In the age of hashtags and viral videos, can social media be a powerful tool for social marketing? As a digitalContinue Reading
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